Appmediation Reporting Metrics Overview

Appmediation Reporting Metrics Overview

In Dashboard various Dimensions, Metrics, Filters are available to measure App performance and take any optimisation action if needed. Refer to below section for understanding it better. 

Dimensions

Day/Week/Month - Choose one of the time dimension. Default "Day" is selected.
App - App Name
Ad Format - Ad Format and possible values will be: Banner, Video & Interstitial, Rewarded Video.
Ad Network - Partnered Ad Networks
Platform - Platform selected at App Registration and it can be Android or iOS. 
Country - Country Name

Filters

Date range - Select Date Range. Default Last week is selected.
App - App Name
Ad Format - Ad Format and possible values will be: Banner, Video & Interstitial, Rewarded Video.
Ad Network - Partnered Ad Networks
Platform - Platform selected at App Registration and it can be Android or iOS.
Country - Country Name

Metrics

Requests - Total Requests sent by your App to Appmediation SDK. This metrics not directly visible in UI and can derived using Fill Rate Formula. 
Impressions Served - The total impressions served to your App. This metrics not directly visible in UI and can derived using View Rate Formula. 
Impressions - The total visible impressions shown in your App.
Fill Rate - Total Impression Served / Total Requests * 100
View Rate - Total Impression / Total Impressions Served * 100
Clicks - The total number of times users clicks ads in your App. *For some networks it can be N/A as they don't support this metrics. 
CTR% - Total Clicks / Total Impressions * 100
Revenue($) - Total Earnings in Dollar
eCPM($) - Total Revenue / Impressions * 1000

For any further questions, please drop mail to support@appmediation.com




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