In Dashboard various Dimensions, Metrics, Filters are available to measure App performance and take any optimisation action if needed. Refer to below section for understanding it better.
Dimensions
Day/Week/Month - Choose one of the time dimension. Default "Day" is selected.
App - App Name
Ad Format - Ad Format and possible values will be: Banner, Video & Interstitial, Rewarded Video.
Ad Network - Partnered Ad Networks
Platform - Platform selected at App Registration and it can be Android or iOS.
Country - Country Name
Filters
Date range - Select Date Range. Default Last week is selected.
App - App Name
Ad Format - Ad Format and possible values will be: Banner, Video & Interstitial, Rewarded Video.
Ad Network - Partnered Ad Networks
Platform - Platform selected at App Registration and it can be Android or iOS.
Country - Country Name
Metrics
Requests - Total Requests sent by your App to Appmediation SDK. This metrics not directly visible in UI and can derived using Fill Rate Formula.
Impressions Served - The total impressions served to your App. This metrics not directly visible in UI and can derived using View Rate Formula.
Impressions - The total visible impressions shown in your App.
Fill Rate - Total Impression Served / Total Requests * 100
View Rate - Total Impression / Total Impressions Served * 100
Clicks - The total number of times users clicks ads in your App. *For some networks it can be N/A as they don't support this metrics.
CTR% - Total Clicks / Total Impressions * 100
Revenue($) - Total Earnings in Dollar
eCPM($) - Total Revenue / Impressions * 1000
For any further questions, please drop mail to support@appmediation.com